Title insurance is not an easy thing to explain on a web page. Bankers Title needed a site that made the closing process legible to buyers, sellers and agents without drowning any of them in jargon.

What we did

We designed and built a new site around the three audiences the business actually serves, with a distinct path through the content for each. Ordering a title and getting in touch were moved to the front of every template rather than buried in a contact page.

The build is responsive, fast, and easy for the team to maintain, with a content structure that leaves room for the service pages the company plans to add.

The result

A launch that gave the company a credible presence to point clients and referral partners toward, and a much shorter path from first visit to first conversation.